His sneakers sold well, and so did his jerseys.
But all of that was based on his identity as a player.
Without that role, when it came to promoting other brands, he needed the support of fans.
And often the most supportive fans were those of his own team.
But how many of the Bolis fans actually had the capability?
Moreover...
Directly having Su Wan endorse would have been more effective, wouldn't it?
Why sign with the Pacers?
The brands that signed with the Pacers were usually local Indiana companies.
A twenty or thirty million endorsement was already the limit for this city.
So if the Pacers wanted to keep all of their players in the summer, they had to suffer at least a loss of ten or twenty million. Do you think the owner from Wall Street would engage in this kind of charity business?
However, the Los Angeles media wouldn't feel sorry about it.
They were eager for Su Wan to leave Indiana.
Not only them, but the other 29 teams in the league also wanted the same.
