In October 2012, mobile communication was dominated by mobile QQ. Let's not even talk about public accounts; even WeChat was just starting to emerge, in an absolute phase of user transition.
During this phase, quality content on public account platforms was extremely scarce. Most people were still acquiring information through video websites on the computer as the main channel.
At this particular time, Zhang Yang personally appeared in the first episode of Black Pit Jianghu, and the edited fishing video was uploaded to a WeChat public account.
Simultaneously, Zhang Yang shared the video or the link to the video across WeChat Moments, QQ fishing groups, and fishing forum websites, all online platforms he could think of.
Compared to the fishing enthusiasts playing in the forum, more anglers either didn't go online or didn't mix in fishing forums. However, these anglers might have already downloaded WeChat or kept QQ active.
