Elena got out of the car, her heels softly echoing on the wet sidewalk of the rainy morning in Seattle.
The driver held an umbrella while she adjusted her sunglasses and walked to the entrance of the modern building.
Above, a blue-gold holographic sign proudly displayed: "Sirius Studio."
She took a deep breath.
It was real.
Upon entering the glass lobby, decorated with minimalist sculptures and digital paintings pulsing with colors, she approached the reception, where an elegant woman waited behind a holographic glass panel.
"Good morning," said Elena with a smile. "I am Elena. I am here for the Diamond Tycoon session."
The receptionist analyzed her with a professional look and smiled, immediately nodding. "Of course, Miss Elena. We are expecting you. I will take you to the main studio."
They walked through silent and luxurious corridors, with sensors on the walls recognizing their presence and activating soft light strips, illuminating the path.
When the doors of Studio 5-A opened, Elena almost lost her breath.
The studio was colossal — bigger than anything she had imagined. Holographic screens showed test images of the commercial, while stylists, makeup artists, and technicians moved like bees in an orchestrated hive.
In the center, a black marble table held dozens of bottles of the LUX facial mask, wrapped in boxes with golden letters that seemed to float under the light.
A blonde woman, with a Nordic appearance, approached with a clipboard and a friendly smile.
"Elena? Nice to finally meet you! I am Mireille, the creative director of the commercial." She shook her hand. "Welcome to the Tycoon family."
"Thank you… it still feels unreal." replied Elena, half laughing.
"After today, it will feel like a dream. But one of those that change life."
Mireille called the makeup team and Elena was led to a private room, where two makeup artists and a hairdresser were already waiting with an arsenal of products.
Despite Elena's youthful and casual appearance, the transformation was quick: hair tied in an elegant and deliberately messy bun, light makeup that highlighted natural beauty, flawless skin, eyes with golden shine, and lips in a pale pink tone.
Twenty minutes later, she wore the outfit chosen for the main scene: a satin robe in moon-silver tone, open enough to show part of the skin as if she were in an intimate and luxurious care routine.
Back on set, Elena climbed a platform surrounded by soft light panels and a holographic camera in the center.
Mireille approached. "The concept of the commercial is simple: intimacy and power. You represent the modern woman who knows her worth, who takes care not for others, but for herself. When applying the LUX mask, think about how it would feel to have the universe on your side. Okay?"
Elena nodded, swallowing the anxiety. "Let's go."
The music began to play, a subtle lo-fi beat mixed with classical piano notes. The cameras spun with mechanical precision. The director of photography announced:
"Recording in 3… 2… 1…"
Elena walked to the dressing table. Looked at the mirror. Her hands took the bottle of the LUX facial mask — the minimalist and luxurious design shining in the ambient light. She opened it with a gentle gesture, removing the content with a golden spatula and applying it gently on her face.
Everything was choreographed to look spontaneous. Her eyes shone on the camera. A close-up captured the texture of the shining mask, almost ethereal, on Elena's perfect skin. There was a respectful silence in the studio — everyone hypnotized by the captivating presence of the young woman.
"Cut! Perfect!" exclaimed Mireille.
Elena exhaled the air she did not even know she was holding.
Backstage, the team applauded discreetly.
Next came the secondary scenes: she walking through a corridor full of artificial fog as if coming out of a hot bath, wrapped in a white towel and laughing alone, showing the intimate and light side.
Then, close-up shots of eyes and skin, to show the "luxurious effect" of the mask — an almost supernatural glow.
After the commercial, the photo sessions began.
Elena was led to a second set with golden and black backgrounds, where she would need to pose with the product. The photographer was a renowned French artist, Armand Leblanc, known for capturing the essence of luxury.
"I want you like a goddess who came down from Olympus just to take care of herself," he said, excited. "More than beauty: I want power in the eyes."
Elena obeyed, natural and fearless. Now dressed in a long silver dress, with side slits and transparency on the shoulders, she held the LUX bottle as if it were a divine artifact. With each click, the flashes danced around her.
"Perfect. One more. Look at the lens as if challenging the world. That, that. Beautiful!" shouted Armand, almost jumping behind the camera.
Hours later, Elena sat on one of the sofas in the resting area.
An assistant handed her a fruit juice and a vegan sandwich.
The young woman was tired, but there was a lightness in her chest. This was the beginning of something new. Something bigger than she had imagined.
Mireille approached with a radiant smile. "You were born for this, Elena."
She smiled back. "I had no idea it was so… fun."
"Well, now you know. And… welcome to the Tycoon universe. LUX will dominate the world. And you will be the face of it."
Elena held the mask bottle between her fingers.
She knew, at that moment, her life had changed forever.
The sun was already gently declining behind the frosted glass of Sirius Studio, tinting the Seattle sky with golden and lilac tones.
Elena, slightly exhausted from the long photo and filming session, walked through the now familiar corridors of the complex, guided by a new assistant holding a tablet and a gentle smile on her face.
"Now we go to the music studio, Miss Elena. It will be something light, we only need your voice on a short theme track," said the girl enthusiastically, almost bouncing while walking.
"I… sing?" Elena blinked, surprised.
"Yes!" the assistant laughed. "Diamond Tycoon wants to associate your image with the commercial's soundtrack. Nothing complex. The composer already prepared the melody and we just need your voice on the introduction and chorus. They heard your Twitch live and were enchanted. It will be memorable."
Elena felt her stomach churn, not from fear, but from that strange feeling when about to enter a completely new world. Modeling, she even expected. But… singing?
The recording studio was a hidden gem in the building's basement, completely isolated, with soft acoustic walls, scattered instruments, and ambient lights in bluish tones. A pianist was in the corner testing the base melody, while a producer adjusted sound levels on a huge table full of buttons, headphones, and tangled wires.
"Miss Elena?" called the producer. "Come, please. Let's test your voice."
The central microphone had an almost solemn air. Elena put on the headphones, took a deep breath, and looked at the glass where the producer gave a thumbs up.
"When ready… say 'LUX' with the softest and most intimate tone you can," instructed the male voice through the intercom.
Elena closed her eyes and whispered clearly. "LUX…"
The word flowed like silk, wrapped in an almost magical sweetness. The producer signaled to continue.
Soon, the music began playing in the headphones — a sensual, delicate instrumental, with soft beats and floating harmonies.
Elena began to sing as the lyrics unfolded on the tablet in front of her. "Skin that shines… secret of the night, Touch of silk, perfume of light. Lux surrounds me, silence kisses me, In the reflection, there is only… LUX."
She sang with surprising naturalness. Her voice, crystalline and sweet, floated between the notes, as if she had always been part of the melody.
The pianist, inspired, adjusted the chords in real time, accompanying the softness with precision.
"Wow…" murmured the producer when the recording ended. "This is ready to go straight on air."
Elena took off the headphones, blushing.
"Was it… good?" she asked, squeezing her hands.
"It was perfect. Your voice has soul. This campaign will explode. Congratulations."
While the technicians saved the files and exported the tracks, Elena was taken out of the booth and led to the reserved dressing room, where fruit water and warm towels awaited her.
It was as if she were living a chapter of a luxurious movie — every detail thought out, every movement wrapped in gentleness and admiration.
Upon leaving, walking toward the elevator that would take her to the main lobby, she spotted supervisor Mireille from afar.
Elena hesitated for a moment, then hurried to her with small steps.
"Mireille?" she called, with a shy voice.
The supervisor turned with a genuine smile. "Elena! Still here? I was just coming after you to thank you. The recording was sensational."
Elena bit her lower lip and adjusted a strand of hair behind her ear.
"Actually, I wanted to… I just wanted to thank you truly. This opportunity… I never imagined something like this." She hesitated a moment. "Could I… get your number? Just in case I need to thank you again or… or something like that?"
Mireille blinked surprised, then laughed gently.
"Of course, my dear." She took out her own cell phone. "Here, put yours and save mine. And if you need anything, professional or not, you can message me. You have talent. And talent opens doors."
Elena smiled, relieved, feeling her chest warm. Saving that number seemed to seal something important, a beginning, a bridge, a bond with a new world where she was starting to leave her mark.
Leaving the building shortly after, with the sky completely dark and Seattle's streets covered by a wet shine from the posts reflecting on the sidewalks, Elena got in the car with shining eyes.
In her hand, she still held the bottle of the LUX mask she received as a gift.
Hours later, at Diamond Tycoon headquarters, the atmosphere was of meticulously organized urgency.
The Audiovisual Post-Production sector was in full swing. Chairs creaked, monitors flickered, and coffee cups seemed to sprout on every desk like sacred artifacts of productivity.
"Cut the transition of the first 10 seconds. I want more impact in the first frame," said the editing supervisor, a man with shaved hair and mirrored glasses, known only as Koda.
"I already did. And I put slow-motion of her touching the skin right when the piano rises in tone," replied the color editor, without taking her eyes off the panel.
On the screens, Elena appeared with luminous skin, vibrant eyes, and a calm smile that seemed to cross the soul of whoever watched.
The commercial was only 30 seconds, but each frame was polished as if it were a diamond.
The text, simple and direct, appeared next to the image of Elena holding the LUX packaging: "LUX. One touch. One instant. A new skin."
In the background, Elena's soft voice echoed the melody she had recorded in the studio hours before. The song began with a whisper and exploded into light notes, like petals floating on silk.
At the end of the commercial, the camera focused only on her eyes as she calmly said: "Shine. But shine as you want."
Koda took a step back, crossed his arms, and breathed deeply. "It's ready. It's beautiful. Send it to marketing."
The rendering was sent with maximum priority.
On the other side, in the Global Strategic Marketing sector, campaign chief Yvette DuRose received the file and quickly prepared it for social media.
It was less than ten minutes between the "final OK" and the simultaneous launch on Instagram, TikTok, X (formerly Twitter), Facebook, Weibo, YouTube Shorts, and even digital billboards in shopping malls in the Phoenix Empire.
In the next minute, the notification arrived at Lumine's desk.
"LUX campaign officially launched. Initial feedback under analysis."
She just smiled and murmured. "Let's see the world explode."
Meanwhile, on the internet…
The impact was immediate.
On TikTok, the hashtag #LUXByElena reached 23 million views in less than 20 minutes. Videos with duets of Elena's voice, skincare challenges, and edits with the angelic aesthetic of the commercial began to sprout like welcome weeds.
On Instagram, Tycoon's official account posted the teaser with the caption: "She shines. And you?"
In the comments:
"Who is this woman? She looks like a real goddess??"
"I WANT THAT SKIN, I WANT THAT MASK, I WANT THIS COMMERCIAL ON LOOP!"
"She sings? She models? Does she REALLY exist?"
On X (Twitter), the memes started quickly.
Photos of Elena with the text: "If this woman asked me to sell my house in exchange for LUX, I would sell even my soul."
Another viral tweet: "Tycoon delivered the greatest skincare commercial in history. And yes, I ALREADY BOUGHT."
In China, the video was posted on Weibo and views surpassed 80 million in two hours.
Elena's name appeared in worldwide trending topics with variations like:
"Skin Angel"
"Silk Voice, Porcelain Face"
"New Muse of Global Aesthetics"
News sites began popping up with headlines like:
"Who is Elena? The woman who hypnotized the world with a 30-second commercial"
"Diamond Tycoon hits the mark with revolutionary campaign"
"LUX: The facial mask that became a phenomenon even before official launch"
Back at Tycoon
In the global marketing office, Yvette DuRose could barely contain enthusiasm as her team clapped and celebrated:
"This is madness. Beautiful madness! In less than two hours, we already have 1.2 million additional pre-sales. And we're not even running the commercial on TVs yet."
She picked up the phone and dialed Lumine with a victorious smile. "We delivered, CEO. We delivered and even put a bow on it."
On the other side, Lumine laughed, satisfied. "Prepare the servers. This is just the beginning."
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Hello, thank you for reading and following this chapter. Remember to use your Golden Tickets and Power Stones to help the work reach new heights!
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Hello, thank you for reading and following this chapter. Remember to use your Golden Tickets and Power Stones to help the work reach new heights!